Six Steps for Launching a Brand Via PR

In the past, almost every new brand was launched with a big advertising campaign. In today's media environment, that's not a good idea.

Advertising is expensive and not very credible, especially when used on behalf of a new brand. That's why many of the most successful new brands were launched with PR.

Brands like Google, Facebook, Snapchat and Twitter.

Continue reading at AdAge.com

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