Amazon’s aggressive pricing and promotion of it own hardware products made them top sellers over the past holiday weekend. According to a release out from the company, Amazon had its “best-ever holiday shopping weekend for devices.”
Amazon, which doesn’t disclose precise sales figures, said that the “Echo Dot, Amazon Fire TV Stick with Alexa Voice Remote, Fire tablet, and Amazon Echo were . . . the best-selling products from any manufacturer in any category across all of Amazon.” It reported that “millions of Alexa devices” were sold.
According to a pre-holiday analysis from Consumer Intelligence Research Partners (CIRP), Amazon has sold roughly 5 million Echo devices in the US since the Echo’s launch in 2014. CIRP also says that Amazon has roughly 65 million US Prime members, who spend an average $1,200 per year on Amazon. A separate analysis found that 30 percent of Prime customers order from Amazon every week.
According to several studies Amazon is the top search engine for products. So the company is in a unique position to promote its own devices.
This past weekend Amazon was selling the Echo for $139 (vs. $179) and the Echo Dot for $39 (vs. $49). Google’s rival Home device was also on sale for $99 (vs. $130).
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