Google Working On Cryptography? Make Payments Great Again Hat

The other day, I spotted this photo on Twitter from one of the desks at the Google Boulder office with a ton of books on cryptography and on top of the books is a hat, a Trump style hat, that says "Make Payments Great Again."

(1) Someone spent money to make the hat.

(2) Maybe Google is working on GoogleCoin?

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

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Zhou Youguang Google doodle honors Chinese linguist known as the ‘Father of Pinyin’

Today’s Google doodle pays homage to the Chinese linguist Zhou Youguang on what would have been his 112th birthday.

Youguang helped create the Chinese phonetic alphabet called Pinyin. He spent three years developing the system of ‘spelled sounds’ that led to the international standard for Romanized Chinese — earning Youguang the title, “Father of Pinyin.”

“The new system transformed China’s literacy rate, providing more natural passage into the written language, which requires mastering thousands of characters,” writes Google on the Google Doodle blog, “It bridged multiple Chinese dialects with its shared designations of sound. Today, schoolchildren learn Pinyin before characters, and it is often used to input characters on smartphones and computers.”

Google says without Youguang’s efforts, phonetic translations of the Chinese language would have never have existed, “The world would still be referring to Beijing as Peking, and to Chongqing as Chungking.”

The animated doodle highlights Youguang’s work by flipping the Os within Google’s name from Pinyin (Gǔgē) to Chinese characters (谷歌) and leads to a search for “Zhou Youguang.”

Google shared the following early drafts of the Zhou Youguang doodle designed by doodler Cynthia Yuan Cheng:

In addition to the three years Youguang spent standardizing Chinese dialects, he authored more than 40 books and translated the Encyclopedia Britannica into Chinese.

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About The Author

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including

MarketingProfs.com

,

SoftwareCEO.com

, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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Search Engine Land’s Community Corner: Holiday retail results, Search Engine Land Awards and more

I hope you’ve had a great week as the new year truly kicked into gear.

Calling all incredible search marketers (psst, that’s you)! Entries for this year’s Search Engine Land Awards are now open! Our fourth annual awards event will be held at SMX Advanced in Seattle this June. With more than 25 categories across the various disciplines of SEO and SEM, the entire industry is invited to participate. Stay tuned, as we will be showcasing past winners and sharing what makes a great Search Engine Land Awards entry.

Thank you to all who contributed to our Holiday Retail Survey. If you haven’t had a chance to participate, there is still time. Take the survey here. We will be sharing the results during our Holiday Retail Search Strategies webinar on Thursday, January 18. Register to learn from Aaron Levy, Brad Geddes and Elizabeth Marsten in a look at overall results of the shopping season.

Have some industry or community news you want to share? Drop us a note at community@searchengineland.com!

Our own Barry Schwartz continues his “Honor an SEO/SEM” series at his blog, and this (and last) week’s honored nominees included:

Casie Gillette Casie has amazing SEO and content marketing know-how, she is extremely talented at her job, and she is able to share that talent with her colleagues through so many different forms of media. Learn more about Casie.

Marty Weintraub Founder of AimClear, Marty is a spitfire known for his contagious energy and willingness to share his wealth of knowledge. Melissa Fach nominated Marty saying, “What Marty has done for this industry is known, but the best part of Marty is his heart.” Get to know Marty.

Gabriella Sannino Gabriella, owner of San Francisco-based Level343, is a sailor, which means she is my kind of people. Gabriella is a prolific sharer of knowledge on international SEO and marketing topics. Learn more about Gabriella.

Matt Umbro Matt is best known to the paid search community as the founder of the weekly Twitter chat, PPCChat, which has become the go-to hashtag for PPC marketers. Kirk Williams and Mark Kennedy nominated Matt, citing his foundational contributions to the community. Find out what Matt loves about the SEM community.

JP Sherman Manager of search and findability at RedHat, JP was nominated by Andrew Optimisey, in part for his insatiable curiosity and incredible generosity, whether it be with other SEOs or the developer community. Learn more about JP.

Elisabeth Osmeloski and I have been coworkers and friends for the better part of a decade. Working together to grow the Third Door Media brands with such a talented colleague has been incredible. Read about why Carrie Hill nominated Elisabeth and agrees, “You’re the best.”

Wil Reynolds Founder of Seer Interactive (2002), Wil has spent the past 15 years steadily growing a large, successful SEO agency. With over 100 employees to lead, he also finds time to support and volunteer in local Philly charities. Learn more about Wil.

Pamela Lund is one of those industry veterans who keeps a pretty low profile and is content to focus on the brands she helps grow vs. promoting her own. Her focus on business and helping others in business is what makes her one of our industry’s most valuable players. I heartily concur with Akvile DeFazio, who nominated Pam and notes, “We’re fortunate to have her and her expertise in our industry.” Get familiar with this hidden gem here.

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About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

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SEO trends and Google changes to expect in 2018

We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year.

Prepare for fake news algorithm updates

Back in 2010, Google was getting beaten up in the media for the increasing amount of “content farm” clutter in the search results. That negative press was so overwhelming that Google felt it had no choice but to respond:

[We] hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.

Soon after that, in February 2011, the Google Panda update was released, which specifically targeted spammy and low-quality content.

Why do I bring this up today? Because the media has been hammering Google for promoting fake news for the past year and a half — a problem so extensive that search industry expert Danny Sullivan has referred to it as “Google’s biggest-ever search quality crisis.”

[Read the full article on Search Engine Land.]

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Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

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About The Author

Pratik Dholakiya is the Co-Founder & VP Marketing of

E2M

, a digital marketing agency and

MoveoApps

, a mobile apps development company. He has over 8 years of experience in digital marketing and has served more than 500 customers into different verticals. As a passionate marketer, he regularly shares his thoughts and knowledge on high-end publications like Search Engine Journal, Entrepreneur Magazine, Search Engine Watch, Moz, Fast Company, Huffington Post and many more. He has been recommended as a ‘must follow’ SEO expert by Search Engine Watch and has been named one of the top content marketing influencers by Onalytica two years in a row. He's passionate about fitness, entrepreneurship, startups and all things digital marketing.

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Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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The MarTech Minute: Swrve partners with Segment, Symphony combines divisions and more

This week we are seeing a lot of personnel moves, as well as some interesting collaborations and partnerships.

Martech in Motion

Monarch partners with NFI
MonarchFx, a Tompkins International company, has partnered with NFI, a supply chain solutions provider, to create its first Rapid Deployment MonarchFx Center (RDMC). The distribution center can provide 19 million consumers with same-day delivery.

Spencer acquires Certified Retail Solutions
Spencer Technologies has finalized its acquisition of service integrator Certified Retail Solutions. The company says the move will broaden its capabilities and services.

Swrve partners with Segment
Customer interaction engine Swrve has partnered with data company Segment to provide new levels of consumer behavior insight, the company said. The partnership also enables Swrve customers to build campaigns across multiple channels based on data from any of Segment’s data sources, including Salesforce, Zendesk and Stripe.

Symphony Retail Ai announces its formation
Symphony GOLD and Symphony EYC will now be divisions of the new company. Symphony Retail Ai will help retailers and CPG companies transform their business with AI-powered insights.

ASICS partners with Inamoto & Co
ASICS has chosen Inamoto & Co as an innovation partner for 2018. The sports apparel company says it will leverage the business invention firm’s design data and technology expertise to help it evolve.

Martech Movers

Rose Marie Adamo becomes managing partner of DiMassimo Goldstein. She has been managing director for the marketing agency since 2014.

Big Block announces Tom Flanagan as its new chief content and innovation officer. Flanagan was formerly an executive vice president at Leo Burnett.

Will Warren joins Sendwithus as vice president of engineering. Megan Tobin also joins the communications platform as vice president of marketing. Warren was most recently CTO of GroupBy Inc., and Tobin was with TriNet.

Aki Technologies appoints Orr Orenstein as chief operating officer. He was previously at Mobile Theory with the Aki founders.

IConnectiv appoints Alex Berry EVP of its information solutions business unit. Berry was previously COO and president of North America for Back Office Associates.

ViralGains announces the appointment of Vic Pierni as CFO. Pierni was previously CFO of Global Capacity, Verivo Software and Macgregor.

Have news and announcements for inclusion in the weekly MarTech Minute? Send them to tips@martechtoday.com.

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About The Author

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

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SearchCap: Videos on Google My Business, SEO reports & search pics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Videos on Google My Business, SEO reports & search pics appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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