AMP: A case for websites serving developing countries

Like Taylor Swift, Accelerated Mobile Pages (AMPs) have a reputation. In a not-very-official Twitter poll, 53 percent claimed AMP was “breaking the web.”

What do you think about AMP?

— Maximiliano Firtman (@firt) March 23, 2017

The mobile ecosystem is already complex: choosing a mobile configuration, accounting for mobile-friendliness, preparing for the mobile-first index, implementing app indexation, utilizing Progressive Web Apps (PWAs) and so on. Tossing AMP into the mix, which creates an entirely duplicated experience, is not something your developers will be happy about.

And yet despite the various issues surrounding AMP, this technology has potential use cases that every international brand should pause to consider.

[Read the full article on Search Engine Land.]

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Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

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About The Author

Alexis Sanders works as a Technical SEO Account Manager at Merkle. The technical SEO team ensures the accuracy, feasibility and scalability of the agency’s technical recommendations across all verticals. She is a contributor to the Moz blog, Search Engine Land, OnCrawl, and TechnicalSEO.com, creator of the

TechnicalSEO.expert challenge

, and during the day lives a normal life as an SEO account manager. Currently she’s been really passionate about developing knowledge of machine learning and data science.

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