Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based approach

Dun & Bradstreet CMO Rishi Dave has developed a unique perspective as both a practitioner of account-based marketing (ABM) strategies and a provider of ABM solutions. Dun & Bradstreet, a provider of business data solutions for account-based marketers and other professionals, helps organizations build stronger relationships with its customers through the power of better data.

Since joining Dun & Bradstreet three years ago, Dave has led an internal modernization of the marketing organization, including pushing his teams to partner with sales and product teams and go to market with an account-based approach.

He recently shared his views and critical lessons learned with me. Following are highlights from our discussion:

D&B CMO Rishi Dave

[Read the full article on MarTech Today.]

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About The Author

Jared Dodson is a Senior Manager at

Lenati

with deep expertise in Customer Acquisition with a focus on B2B Marketing and Sales. His passion is helping companies leverage technology to create personalized and relevant customer engagements at scale. Jared works with mid-market and Fortune organizations across industries including high-tech, software, telecommunications, energy, health care and insurance.

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