5 marketing technology trends CMOs need to master for 2018

As you put together your marketing strategy for 2018, there have never been more tools and tactics fighting for your budget. Technologies considered emerging over the last several years are beginning to peak as marketers inch closer to realizing the full potential of AI, machine learning and voice search. Privacy concerns over tracking and data collection have given way to demands for greater personalization across platforms, channels and devices.

All of this increasingly granular, targeted marketing powered by technology enables more meaningful consumer interactions, driven by a massive amount of consumer data. The next big step in moving the needle on performance requires that you sync your tech around your understanding of that data, and martech is leading the way.

As you prioritize your areas of focus, know that mastering these five martech trends will be critical in 2018.3. Take advantage of the wide open spaces in voice search

[Read the full article on MarTech Today.]

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Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

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About The Author

Jim Yu is the founder and CEO of

BrightEdge

, the leading enterprise content performance and SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced digital, content and SEO practices

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