MarTech Today: SAP’s Marketing Cloud additions, free image compression tools & blockchain’s impact on search marketing

Here's our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution Oct 20, 2017 by Barry Levine The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its Marketing Cloud. Location data beyond the marketing department: A look at [...]

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