MarTech Today: Higher recall for VR ads, Persado targets individuals & the line between relevant and creepy

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Study: Ads in VR see higher recall, more memorable than conventional digital ads Oct 24, 2017 by Greg Sterling 74 percent in survey said VR ads less intrusive than other digital ad types. Persado now generates emotionally-targeted marketing messages for individuals Oct 24, 2017 by Barry Levine With Persado One, the co[...]

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