Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: What marketers make of WhatsApp’s plans for businesses Sep 21, 2017 by Tim Peterson The Facebook-owned messaging app’s global user base creates an opportunity for it to serve as an email marketing alternative abroad. Google announces new anti-fraud initiatives for DoubleClick Bid Manager Sep 21, 2017 by Ginny Marvi[...]
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