MarTech Today: Trade Desk teams up with White Ops, the new attribution challenge & self-driving cars before self-driving marketing

Here's our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: The Trade Desk & White Ops team up on digital ad fraud Sep 1, 2017 by Ginny Marvin The companies say 100 percent of ad impressions will be verified as human pre-bid. Applause CMO: Digital tech continues to change how customers are acquired and kept happy Sep 1, 2017 by Barry Levine For Charlie Ungashick, the shift in re[...]

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