Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: 3 ways to optimize marketing campaign ROI with call tracking Sep 20, 2017 by Digital Marketing Depot Call tracking is ultimately about measuring ROI on business advertising. The ability to gather actionable insights by tying calls to data provided by your campaigns is vital to generate more qualified leads and drive revenue[...]
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