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MarTech Today: Branch’s deep-linking for email, capturing social dark activity & becoming an analytical marketer

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Branch now offers its Deep Linked Email solution on a majority of ESPs Aug 31, 2017 by Barry Levine The company says it makes it easy to set up deep links to apps from links inside emails, which are mostly read on mobile devices. Earth Networks CMO says martech delivers a lasting first impression within the prospect exp[...]

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