Lytics becomes first customer data platform to add campaign coordination

The customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving.

Last March, email automation provider Campaign Monitor bought the CDP Tagga, beginning the Vancouver-based company’s transformation into a CDP-centered marketing platform.

Earlier this week, CDP Amperity emerged from its stealth phase, offering a muscular platform where a deterministic identity resolution across devices is a key feature, in addition to customer data collection and segmentation.

And, this week, CDP Lytics announced Orchestrate, which it said is the first marketing campaign management tool from a customer data platform.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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