Here's our daily recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: The IAB releases its new standard ads portfolio with multi-screen sizing Jul 31, 2017 by Ginny Marvin Formats in the new portfolio have size ranges rather than fixed size criteria and are based on technology and guidelines aimed at creating lightweight, flexible ads. Zeta follows Boomtrain acquisition with AppNexus in[...]
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