Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IAB releases its first ‘Podcast Playbook’ guide for marketers Aug 22, 2017 by Barry Levine The new publication is the latest effort by IAB to make podcast advertising part of mainstream marketing. The one martech metric that really matters: Customer lifetime value Aug 22, 2017 by Kevin Bobowski In a noisy, hyper-c[...]
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