Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Mobile-location data turns out-of-home billboards into ‘digital channel’ Aug 2, 2017 by Greg Sterling Clear Channel-Cuebiq partnership used mobile location data to show 264 percent lift in gym visits from OOH campaign. How to bridge the gap between brand and direct response marketing Aug 2, 2017 by Alison Lohse Ho[...]
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