As the CMO for Vintage Italia, Adam Cohen oversees marketing, strategic partnerships and events for the brand’s Pasta Chips and Pasta Bow Ties product lines.
His latest marketing initiative is a collaboration between Vintage Italia’s Pasta Bow Ties and Tipsy Elves, a holiday-themed apparel company that is known for its ugly Christmas sweaters.
“We’ve co-designed festive packaging for our bestselling Honey Butter, Meatball Parm, Creamy Ranch, and Smooth Cheddar Pasta Bow Tie flavors,” says Cohen, “The bags have been re-imagined with classic holiday characters like reindeer, elves, snowmen, and, of course, Santa.”
Cohen says the campaign will be a cross-platform effort on Instagram, Facebook and Twitter, as well as an ad component with iHeart Radio’s Jingle Bells concert series. The brand will also be launching a sweepstakes via its social channels where followers are given a chance to win tickets to iHeart’s Jingle Ball.
“Naturally, we had to take it a step further and carry these designs onto an actual ugly sweater as well, which Tipsy Elves will be producing.”
With an October launch, Cohen says he hopes the campaign will add “some additional holiday spirit” to the brand, as well as introduce its new pasta-based snacks just in time for holiday parties.
In today’s “Get to Know” column, Cohen lets us take a peek at his work space and tells us about the people who have been most influential in his career.
[Read the full article on Marketing Land.]
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