MarTech Today: Valtech COO on business transformation, people-based marketing & more

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: For Valtech COO, business transformation means agility and access to data Jul 3, 2017 by Barry Levine Olivier Padiou points to customer expectations of personalization, product identity and user-generated contexts as the key drivers. Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies[...]

from MarTech Today | Marketing Technology News & Management Insights http://ift.tt/2sph1qm
via IFTTT