Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms Jul 6, 2017 by Ginny Marvin The standard is meant to let in-app ad creators “write once, run anywhere.” The latest version offers new functionality. How to advocate for developers Jul 6, 2017 by Josh Aberant Developer advocates are[...]
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