26.7.17

MarTech Today: ‘Geek’ rescues Marketo, Aetna’s CMO on digital transformation & Linqia’s predictive platform for influencers

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew Jul 25, 2017 by Barry Levine “Good samaritan was the only motivation,” tweeted applications engineer Travis Prebble. “I didn’t buy the domain, just paid renewal.” Organizing for Martech: Re-examining modern mar[...]

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