First reported last week on Twitter by Thibault Adda , I am now seeing a new front page interface that not only allows a business to edit their listing but to get ready access to uploading photos, respond to reviews and be taken to the dashboard for more Insights.
Google has long supported the ability of a logged in business to edit their business details via the Knowledge Panel, but this upgrade in testing, is a more visible and capable front page update. It doesn’t directly support some of the newer functionality of the GMB like Posts or Webpages, it is a dramatic visual call to action that should increase SMB engagement with their product.
If a user does a brand search for a business that is in their Google My Business Dashboard they are presented with this new, bright blue menu laid over the search results:
Click to view larger
When you click the edit button you are taken to an inline editing that greys out the background and highlights the editable fields in the Knowledge Panel like the current editor.
However, unlike the current editing capability, this allows for owner photo uploads and review responses and takes a business directly to the dashboard to view their Insights.
The feature, if implemented makes accessing more of the GMB Dashboard easier for the small business and acts as a reminder of some of the functionality available to the business owner. Unfortunately the feature does not yet yet support a link for Posts or Webpage.
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