Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Oracle adds ad verification to its data wheelhouse by buying Moat Apr 19, 2017 by Barry Levine The tech giant can now see data about both ad targeting and ad delivery. Patent 2 of 2: How Google learns to guide purchasing decisions Apr 19, 2017 by Dave Davies In a follow-up to his last article, columnist Dave Davies e[...]
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