Adblock Plus’s parent company buys content micropayment service Flattr

In May of last year, Eyeo — the parent company of Adblock Plus — announced a partnership with content-funding tool Flattr to create something called Flattr Plus.

It offers a browser extension that automatically pays a small fee for web content when a visitor goes to a participating site. Payment amounts to the site are based on a Flattr-defined formula for user engagement, and the process is automatic once everything is set up.

The Cologne, Germany-based Adblock owned a minority stake in the Sweden-based Flattr, and this week Adblock announced it is buying the company outright. Deal terms were not made public.

[Read the full article on Marketing Land.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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