Yext files for long-awaited $100 million IPO

Yext has been on a path toward an IPO for quite some time. On Monday, the company filed an S-1 form with the SEC, seeking to raise $100 million.

Instead of as a “presence management” provider, the company is describing itself as a “knowledge engine,” hoping to tap into some of the mystique of search.

Yext started life as a pay-per-call provider and then, seeking to emulate “Google Tags,” sought to create a similar system across a network of local sites. In building that network, which included Yahoo, Mapquest, Superpages, Citysearch and a number of others, Yext created a presence management differentiator: real-time updates.

It has been able to leverage that competitive advantage (until recently) and savvy marketing to elevate itself above the rest of the listings management crowd. Yext announced last year that it had reached a $100 million run rate.

[Read the full article on Search Engine Land.]

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Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog,

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