MarTech Today: PullString for Amazon Alexa skills, Invoca embeds IBM Watson & Microsoft shopping assistants

Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: PullString opens up its conversational platform for Amazon Alexa skills Dec 8, 2016 by Barry Levine The availability of the PullString platform means brands are now getting more options for developing their interactive personalities through intelligent voice agents. Invoca embeds IBM’s Watson so call centers can bette[...]

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