Here's our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’ Dec 9, 2016 by Barry Levine And its new Shopping Insights opens up its treasure trove of first-person shopping data to website publishers — for free. Forget big data: Why thinking small can help marketers see th[...]
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