Charged with leading the business, brand and consumer agenda for PepsiCo's entire line of carbonated soft drinks, waters, teas, energy and ready-to-drink coffee beverages in the US, Kaufman says he has structured his teams to keep up with the pace of change. "Our core brand groups are focused across three dimensions -- innovation and strategy, which charts the long-term brand vision; communications, which crafts the platforms and strategies that move consumer passion and behavior; and com[...]
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