2.1.17

Google and Spoken Queries: Understanding Stressed Pronouns

The future of searches on the Web will likely involve searches by voice, as more and more people are connecting to the web with phones and Google has added voice search interfaces to its search on desktop computers.

I thought it was interesting when I ran across a patent that focused on a problem that might arise with spoken searches, and thought it was worth writing about because it’s something that we will need to become acquainted with as it becomes more commonplace.

When Amit Singhal showed off Google’s hummingbird update, he gave a presentation that showed Google handling searches involving pronouns. It’s worth watching for the information about Hummingbird, but also about how Google is becoming more conversational. The video is at:

I remembered the presentation about hummingbird and a more conversational Google, when I saw this patent come out from Google, which explains some of the technology behind aspects of conversational search:

Resolving pronoun ambiguity in voice queries
Inventors: Gabriel Taubman and John J. Lee;
Assignee: Google
US Patent 9,529,793
Granted: December 27, 2016
Filed: February 22, 2013

Abstract

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for resolving ambiguity in received voice queries. An original voice query is received following one or more earlier voice queries, wherein the original voice query includes a pronoun or phrase. In one implementation, a plurality of acoustic parameters is identified for one or more words in the original voice query. A concept represented by the pronoun is identified based on the plurality of acoustic parameters, wherein the concept is associated with a particular query of the one or more earlier queries. The concept is associated with the pronoun. Alternatively, a concept may be associated with a phrase by using grammatical analysis of the query to relate the phrase to a concept derived from a prior query.

I did write about some papers that Google researchers had written about pronouns in the post Searching with Pronouns: What are they? Coreferences in Followup Queries

But, the granted patent from this week had an example that was worth sharing about an aspect of conversational search that wasn’t covered in one of those papers. Here is the example:

A voice query asks: “Who was Alexander Graham Bell’s father?”
The answer: “Alexander Melville Bell”
A followup voice query: “What is HIS birthday?”
The answer to the followup query: “Alexander Melville Bell’s birthday is 3/1/1819”

Spoken Queries and Stressed pronouns

The point behind this patent is that the search engine decided that it should tell the searcher the birthdate for the inventor’s father. This was done based upon the fact that the “HIS” in that second query was stressed, to indicate that it was about the father, and not son mentioned in that first query.

The patent tells us of a “stress score” for spoken words or phrases in a voice query that could include “volume, pitch, frequency, duration between each spoken words, and spoken duration of words or phrases,” and it tells us that “By comparing the stress score for the pronoun to a threshold, an implementation may determine that the stress score indicates that the pronoun is stressed or not.”

The impact of a stressed query? The patent says, “For example, if a pronoun is stressed, it may indicate that it refers to a concept from an immediately preceding query, while a pronoun that is not stress may refer to a concept from a query that occurred earlier in a series of received queries.” It’s an interesting assumption that does sound like it uses how people actually convey information during inqueries when they are having conversations. The patent does tell us about some of the science behind this determination:

For example, if the absolute measure for the volume of the pronoun is 80 dB and the average volume for the other words in voice query is 60 db, the ratio of the volumes is 1.33. This relative volume measure for the pronoun indicates that the volume of the pronoun is 33% greater than the volume of the rest of voice query. Alternatively, the relative measures can be a difference between the acoustic parameters for the pronoun and the acoustic parameters for the other words in voice query. For example, if the absolute measure for the time duration of the pronoun is 80 ms and the average time duration of the other words in voice query is 50 ms, the difference in the time duration is 30 ms. This relative time duration measure for the pronoun indicates that the time duration of the pronoun is 30 ms more than the average time duration for the words in voice query. Alternatively, the relative measures of the acoustic parameters for the pronoun can be relative to the acoustic parameters for only the words that immediately proceed and follow the pronoun.

The patent provides some other examples of how stresses might be understood, including how grmmatical differences may play a role.

It is interesting that these types of things may influence spoken queries. If you’ve been wondering about how Google might understand pronouns, now you have an idea of how it could understand stresses.


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Instagram Marketing Q&A with Luis Sanz, Co-Founder and COO of Olapic

Instagram recently announced that its community has grown to more than 600 million Instagrammers. And the last 100 million joined in just the past six months. To get an idea of what this means for readers of The SEM Post, I interviewed Luis Sanz, the Co-Founder and COO of Olapic. Olapic is one of the […]

The post Instagram Marketing Q&A with Luis Sanz, Co-Founder and COO of Olapic appeared first on The SEM Post.



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Google Search Console Warns Site Owners Collecting Unsecured Passwords

Google began sending out warnings to many website owners for collecting passwords on sites that are unsecured.  The warnings are related to Google Chrome’s upcoming change that will show some types of non-https webpages as being not secure beginning this month. Many webmasters reported receiving the emails, Glenn Gabe shared one he received: Google also […]

The post Google Search Console Warns Site Owners Collecting Unsecured Passwords appeared first on The SEM Post.



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Google: SEO Is One Of The Primary Reasons Websites Are Targeted For Hacking

google hack algorithm

Google posted on their webmaster channel on Google+ that one of the primary reasons a web site is hacked these days is because of SEO. Google wrote, "search Engine Optimization 'SEO' spam is one of the primary reasons that vulnerable websites are targeted by hackers."

I assume this is not just about redirecting unsuspecting users, but also link injection, content injection and many more ways to hack and boost your search rankings.

Google wrote:

Search Engine Optimization 'SEO' spam is one of the primary reasons that vulnerable websites are targeted by hackers. Some forms of SEO spam can redirect your users to malicious sites and cause you to lose customers.

An early warning sign of this can be from customers trying to access your site. Be sure to pay attention to user feedback, questions, or complaints. Also, sign up for Search Console. If Google detects any malicious redirects, we'll send you a message in Search Console. #NoHacked

Learn more about hacking trends in Sucuri's Hacked Website Report: https://goo.gl/xlH1MI.

click for full size

This doesn't make all SEOs bad, it just makes the hackers bad - I hope.

Forum discussion at Google+.



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Google: Wix Web Sites Work Fine For Search

Google & Wix

Over the years, Wix has had a reputation of not doing too well with SEO and search rankings. Wix is a popular web site publishing platform and to have a bad reputation around SEO and search, that can be hurtful for adoption to it's platform.

Back in 2015 it had an issue with pages dropping out of Google's index and then most recently, to improve their reputation - they started a SEO Hero challenge which has been getting a lot of traction.

Last week, John Mueller of Google responded in a Google Webmaster Help thread about Wix and search and he said it "works fine." John said, "WIX websites work fine in search."

Here is his full message:

WIX websites work fine in search. There are a lot of different setups for new websites. I wouldn't focus too much on a single provider, but rather think about the bigger picture: which will make it easiest for you to maintain your site (adding / changing content)? If you're getting help from others for your site, is there one that they have experience in, which might make it easier / cheaper? Which one offers the features that you think you'll need in the mid-term? There are probably a few options that could work for you, so maybe it makes sense to just try some of them out and see which one works best for you -- websites are websites for Google :).

So another vote of confidence for WIX.

Forum discussion at Google Webmaster Help.



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John Mueller Of Google Helping Webmasters On New Years Again

Just like last year and this past Christmas and the years before - Google's John Mueller spent some of his New Years holiday helping webmasters.

He did it both on New Years eve and New Years day.

Here are some of the posts from John over that two-day holiday period:

Thanks John for helping on a day off, consistently.

Forum discussion at the threads above.



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Google Mexico Indoor Bike Parking

Google Mexico Indoor Bike Parking

Jack Fermon from Google shared a photo of the new indoor facility at Google to park your bike. I guess bike theft is a bit too much there so they put together an indoor bike parking spot at the Google Mexico office?

Jack said "cool new bike parking at the office!"

We know Google bikes get stolen from their headquarters, but those bikes are parked outside.

Maybe it is a larger issue in Mexico?

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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